A division of Industrial Design, called Giugiaro Design (www.giugiarodesign.it), has been developed within the Group; since 1981 this division has provided services to numerous companies operating in manufacturing sectors different from the automotive sector. The services include style research (creativity, the construction of models and prototypes, feasibility studies) and design in line with the criterion of clearly identifiable functionality applied to industrial manufacture whether a means of transport or a consumer product.
Each project is managed systematically and the work is divided into several stages: market research, design, feasibility studies, rendering, planning, model and prototype construction and communication (including product branding, packaging and launching).
Giugiaro Design has worked with prominent Italian and international brands in several industrial sectors: cameras (Nikon), telephony systems (Telecom Italia, Swatch), household appliances (Merloni), electrotechnics (Siemens), information technology (Apple), watch-making (Seiko), interior design (Cinova, Del Tongo, Fiam), cosmetics (L’Oreal, Shiseido), television (Rai, Telepiù now Sky).
The transport sector is particularly significant and the projects are managed by the operative unit Transport: production includes motorcycles and ‘four-wheel cycles’ (the Be UP Ligier/Giugiaro Design, a new concept of urban vehicle), airplane interiors and boats. Giugiaro Design has also developed railroad projects and designed the ETR 460 “Pendolino”, the ETR 470 “Cisalpino” for FS (the Italian railways) and the S220 for VR (the Finnish Railways) in addition to the light underground railway without a conductor of Copenhagen which was built together with Ansaldo Breda for the Danish company Ørestadsselskabet.
Giugiaro Architecture
The mission of the dynamic Giugiaro Architettura Srl is to apply the same methods to the vast matter of ‘living’: structures produced using up to date technologies aimed at the rational and comfortable use of living space. Recently Giugiaro Architettura designed and supervised the construction of the ”Atrium” sponsored by the city of Turin (Italy) together with the Province of Turin and Toroc: the San Paolo Bank was the main partner, Panasonic the technical partner together with the Ferrovie dello Stato Italian Railways).
The two captivating structures built using wood, steel and glass house two exhibition routes in order to communicate the evolution of the new city infrastructure dynamically (Atrium-City) and the progress of the works for the sports plants and other facilities which are planned for the XX Winter Olympic Games to be held in Turin in 2006 (Atrium 2006).
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