The Essence of Design
"I designed it just like a fridge, like any domestic appliance". That's what Giorgetto Giugiaro has said again and again over 20 years of interviews on the how, when and why of the "Panda Phenomenon".
And he's sure to have said it back in September 1976 at the first official presentation to the Fiat management of his black and white renderings and 5 colour renderings on Canson paper that depicted the silhouettes of what they were all still calling the "Tipo Zero" (in its A, B, C, D and E versions).